Remah roti

Remah roti

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Along with the growth of the mobile advertising market and the global marketing industry, Singapore Telecommunications (SingTel) acquired Amobee, mobile advertising platform, for US $ 321 million to increase digital business and revenue through customer’s location data.  By combining Amobee’s technology and SingTel internal data, SingTel able to create mobile advertising campaign...

IBM determine user’s location based on their mobile data use. The pilot project is held in Pantai Gading where 2.5 billion mobile’s data from more than 5 million Orange users is analyzed to learn the transportation behavior and to reduce the unofficial public transportations around. The objective of this project is to efficient the use of public transportation service, manage traffic...

Data is accessable everywhere. However, the focus is no longer on who owns the most data, but how to turn these data into smart insight and utilize it as a competitive solution for businesses.   Most companies only focus on small portion of their data. According to a recent study by KPMG, 69% of companies are considering to be more focus on looking for better ways to use and analyse...